Stiletto Vodka, a new super-premium brand, distributed a press release to announce that it will launch its product at a company-hosted event in New Orleans.
The release appears targeted toward food/beverage trade publications as well as local New Orleans media. However, the organization could have attracted attention from broader audiences by designing a launch that highlights its unique brand personality and corporate social responsibility efforts.
Nicole Mednick
Wednesday, September 12, 2007
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