Apple's press release announcing its new iPod touch highlighted its exciting new features - its revolutionary multi-touch user interface and built-in Wi-Fi. It also discussed the new iTunes Wi-Fi Music Store and the related agreement with Starbucks.
A dense release with lots of details such as this one could have used a little better and clearer organization so that readers could easily process all the information.
Of course, a critique of the standalone press release fails to take into account that most of the key press outlets are in attendance for Steve Jobs' live announcements - particularly when it comes to new product launches. I imagine that the press release was not meant to pique reporters' interest, but simply to provide the on-paper details as a follow-up to the live event.
Link: http://www.apple.com/pr/library/2007/09/05touch.html
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