Retail icon, Neiman Marcus announced its 100th Anniversary on September 10, 2007 via a media advisory on PR Newswire. The extremely brief advisory, distributed from the NM headquarters and flagship store in Dallas, Texas, mentioned that NM stores nationwide are participating in the anniversary celebration by giving away legendary chocolate chip cookies, launching a memorabilia treasure hunt and offering exclusive products from top designers.What the media advisory failed to provide was the juciest information about all the other anniversary activities planned nationwide. It also did not provide any contact information.
>> Media Advisory: NM 100th Anniversary
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