Dove should have planned to survive a counterattack when it unleashed an "Onslaught" on YouTube.
It's viral video attack on beauty advertising has produced a surprisingly strong and enduring blowback against Unilever from activists, newspaper op-ed writers, bloggers and videographers who see it as hypocritical coming from the same company that markets Axe.
Full version of article: http://adage.com/article?article_id=122185
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