Talk to your daughter before the beauty industry does.

Following the overwhelmingly successful response to its “Campaign for Real Beauty,” Dove is taking what worked and doing it again.

Last year’s incarnation of the campaign most notably stood out courtesy of the “Evolution” video which epitomized the power of the viral marketing phenomenon.

Seeking to keep its brand image strong and hoping to build on the success of the “Evolution” campaign and its ability to ignite passionate engagement and support from women across the globe, Dove recently launched the next chapter – the “Onslaught” video, which it hopes will recreate the media frenzy and put Dove back in the middle of the conversation.

With almost 300,000 hits and countless blog links in less than a week, it appears that “Onslaught” is set to meet or beat the success of “Evolution.”

-Kamil Walji